November 16, 2011

sending good cheer winner!

My falalalala la la la design placed 2nd in the 2011 Minted  – Sending Good Cheer challenge. This year there was 2251 entries from designers all over the world. Second place came with a handsome $3000 prize!

My bet is that my win with this super minimal design ruffled some designer feathers. Funny thing is –  my inspiration for this piece was actually my friend Sydney Newsom’s Gallery Classic design that took 2nd place in last year’s big holiday design challenge. It too had a very minimal aesthetic.  Although my design is obviously not that difficult to execute. I think it’s strength is rather conceptual. Of all the designs I created for the holidays this year, there were only two that I was particularly proud of  falalalala la la la was one of them. It just had that something… I was very close to not entering it into the challenge in order to sell it elsewhere. Boy am I glad I didn’t hold it back! I am extremely honored to have placed so high considering the caliber of designs that were entered this year- no short of amazing! Now if I could just nab that elusive 1st place banner!!!


  1. Andrea Victoria

    November 23rd, 2011 at 1:34 am

    Congratulations, Amy!

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